for b2b solopreneurs, founders, & small business teams
Introduction to Our Methodologies
"Why Traditional Business Consulting Falls Short"
Unlike traditional consultants who operate as detached third-party vendors, Small Business Optimization takes a hands-on approach. We embed our team directly into your operations, gaining an in-depth understanding of your daily processes, technology needs, and challenges. This immersive strategy allows us to craft customized solutions that drive measurable results. From projects to full-scale business optimization, we’re your trusted partner every step of the way.
"We help businesses grow faster and increase their value by becoming part of their team, customizing solutions that fit their stage, needs, and budget, and getting results in half the time."
~ Jamar Johnson, Founder
Small Business Optimization
Our Methodologies
Marketing Optimization
- Ideal Customer Profile (ICP) Development
- Product Market Fit Assessment & Execution
- Go-To-Market Strategy & Motions
- Lead Generation & CRM Nurturing
- Social Media/Thought Leadership Development
Sales Optimization
- Sales Strategy & Process Design
- Sales Targeting & Enrichment
- CRM Sales Implementation
- Strategic Pricing & Value Positioning
- Conversion Analysis & Improvement
Operations Optimization
- Cost Reduction & Resource Allocation
- Systems & Technology Integrations
- Workflow Streamlining & Automation
- Metric/KPI Development & Monitoring
- Scalability & Growth Planning
HR Optimization
- Total Rewards Analysis & Development
- HRIS Strategy & Development
- Talent Acquisition & Retention
- Performance Management System Development
- Employee Engagement & Satisfaction Analysis
AI & Technology Optimization
- Digital Transformation Strategy & Development
- AI Infrastructure Assessment & Development
- Business Process Automation (BPA) Implementation
- Cybersecurity Risk Mitigation
- Data Analytics & Insights for Decision-Making
Team & Leadership Development
- Core Business Valuation & Alignment
- Executive Coaching & Leadership Training
- SEAL Team Development & Collaboration
- Growth Culture Development
- Succession Planning & Leadership Pipeline Creation
Business Capital Optimization
- Perform Funding Assessment
- Create Fundraising Deck & Strategy
- Prepare Funding Documentation
- Funding Campaign Management
- Pitch Meeting Preparation
- Setup Equity Management System